报告显示 国产手游海外收益大增
China's booming mobile games sector is gaining traction in overseas markets, as game developers seek to make massive gains in markets with rising mobile internet usage and demographic advantages, according to a report released by App Annie. The mobile analytics company said Chinese mobile game publishers saw a significant rise of over 40% year-on-year in overseas revenues from Apple Inc's iOS App Store and Google Play Store during the first half this year, hitting $2.6 billion. Gaming app publishers reported 1.5 billion overseas downloads via Google Play and iOS App Store in the first half of 2018, compared with 1.1 billion in the same period last year, according to App Annie's data. The report showed that emerging markets, especially the Asia-Pacific region, are a stronghold for top overseas markets in terms of downloads. Notably, India has surpassed the US to become the largest mobile game market by downloads in the first half of 2018. According to App Annie, most of Chinese game publishers' overseas revenues are from developed markets such as Japan, South Korea and Germany. By the end of June, more than 200 Chinese mobile game apps had been downloaded more than one million times around the world, each earning over $1 million globally. |